How to Use Social Media for Business Without Getting Distracted
Social media is wonderful, but it can also be dangerous. You log on to post an important piece of content and get led astray by a random video. You’re there to check your engagement and you get caught up in a political discussion. It’s time to see how much your followers have grown and you find yourself zoning out and scrolling down your feed for an hour.
You need to use social media for your business, but how do you do it without getting distracted? The key is to take control and focus.
Choose Your Platforms Well
First, carefully choose which platforms you’ll use. You don’t have to use them all and you may find that some are more distracting than others. Choose sites where:
Your audience is there and actively engaged
It’s a profitable use of your time
Establish boundaries between personal and professional use of social media. Create separate accounts for your business and keep off personal accounts during your working time.
For example, you might have a personal Facebook account and a Page for your business. You can check your business page when you’re working but avoid your personal account. You may use LinkedIn for professional networking but Twitter and Instagram to communicate with friends.
Each time you get on social media, do it with a specific objective in mind. For example, when you get on Facebook, you’re logging in to check today’s post’s engagement or research your followers. While you’re there, don’t do anything outside of that objective. If you see a video you want to watch, save it for later.
Along with setting limits, establish priorities for social media. Set blocks of time designated for engaging and posting on your social networks. During this time, post a piece of content. Next, check the comments. Third, search for some specific information and engage with your followers or on other pages. Be sure to scroll down your feed allowing yourself some time to read content, but you make sure you get the important work done on your profile first.
Use a Social Media Dashboard
Use a social media dashboard that allows you to organize and monitor activity across platforms. You can take in everything that’s going on at a glance, which saves you time. Hootsuite is my favorite for this!
Identify Distractions and Get Rid of Them
You can control social media. It just takes some conscious effort. Take a look at how you use these sites and see where you’re wasting time. Monitoring will show you what’s distracting you the worst, and you can then remove it. Remember, outsourcing social media is always an option. Imagine how much of your time you would get back by outsourcing this. Managing social media is a full-time job!